We collect anonymised information about the way you use the NHS Go website and app. This may include the geographic region you reside in, your estimated age, and other anonymous demographic metadata. At no point in time do we link individual user information or identity-linked data to browsing, usage or search activity in the NHS Go app or on the NHS Go website.
We rely on a number of third party data analytics providers including Google, Facebook, Twitter, and Hash Intelligence to provide us with anonymised usage data and broad demographic trends. We run code from these providers every time you visit the website, or open the app. We do not specifically market to children under the age of 13 years old.
We may use the anonymised information we collect from you:
A cookie is a small data file that is sent to your computer or other electronic devices from a website and is stored on your device’s hard drive when you visit that website. There are different types of cookies which are used to do different things. These include letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit. Cookies cannot be used to identify you personally.
Generally, there are two different types of browser cookie, session cookies which are stored in the computer’s memory during a user’s browsing session and are automatically deleted from your computer when the browser is closed or the session is deemed to have ended; and persistent cookies which are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.
We may release information when we are required to do so in order to comply with the law, enforce our site policies, or protect ours or other people’s legal rights, property or safety.
Aggregate, non-personally identifiable visitor information may be provided to other parties for the purpose of marketing and advertising NHS Go more effectively online.
Personally identifiable information, including IP address and browser fingerprint, may be made available to other parties for the purposes of retargeting advertising, and generating service-usage statistics, that may be used to grow the user-base of the app and improve the functionality or utility of the app going forward.
The third-party providers referenced in this section are listed below.
We receive services from the following providers:
These tools enable us to target advertising and marketing online to audiences that 'lookalike’ existing audiences. They allow us to produce individualised messaging targeted at demographic subsets of users who we predict may respond better to certain forms of messaging. Ultimately, they allow us to deliver a more customised and useful array of content in-app, and bring more users aboard in the first place through better placement of our advertising.
Some of the cookies utilised by these third party providers may be first party cookies (such as the Google Analytics cookies which is where a small amount of text is stored in a user’s computer which is created by the website that the user is visiting) and others may be third party (such as the DoubleClick tracking cookie which is used by Google for ad tracking purposes). Users may opt out of receiving app and website functionality reliant on the above third party services by following instructions on the websites of the respective provider organisations.
Google: https://www.google.co.uk/ Facebook: https://www.facebook.com/ HashIntel: https://www.hashintel.com/
Your data is at all times password protected and securely stored on servers hosted with Amazon Web Services (https://aws.amazon.com/), Microsoft Azure (https://azure.microsoft.com/en-gb/), Soho Strategy (https://www.sohostrategy.com/) and HashIntel (https://www.hashintel.com/).
We do not include or offer third party products or services on our website.